The Lionheart Project launched a Guerrilla campaign of creative textile installations around the world.

With the instruction to ‘spread a little woollen joy’ participants were invited to create their own individual textile installations in unexpected places, download and attach a Lionheart tag, photographs were then taken and featured on the website gallery. People all over the globe became involved and their creations, many and varied, never ceased to delight with their originality and humour.